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KMID : 0881720080230010051
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Journal of Food Hygiene and Safety
2008 Volume.23 No. 1 p.51 ~ p.61
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A Study on Labeling Regulation for Reliability and Understanding Improvement of Health Functional Food
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Kang Eun-Jin
Kim Ji-Yeon
Kwon O-Ran
Kim Myung-Chul
Kim Gun-Hee
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Abstract
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This study was performed to improve of Health Functional Food(HFF) through investigating the label system. The logo on HFF to increase the reliance, understanding and quality warranty for consumers was developed through competition. In order to investigate the consumer’s awareness about HFF label system a nationwide survey was conducted in metropolitan areas (6 cities) and middle-sizes cities (6 cities). The subjects was 2000(male 519, female 1481) adults aged 20 over, and information was collected by in-person interviews. The major results were as follows. 63.0% of consumer responded they need certification mark for HFF and trust function information of text/graphic format than text format. 85.3% of consumers chose the long claim including the mechanism because 38% reported that they could confide the information, 36% reported it is easy to understand and 26% reported that they thought it is more effective than short claim. As 58.8% of the total consumers answered that the manufacturers marked the nutrition · function claim without the permit of the KFDA, a reliable certification mark developed by this research is expected to contribute in improving the label system of HFF, rising reliability and perception of consumer.
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KEYWORD
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Health Functional Food, Label system, consumer, nutrition, function claim, reliability
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